WebID — Pre-Conversion Identity Resolution for Automotive Dealers
Identify the buyers on your website — before they convert.
Verified identity on anonymous traffic. No form fill, no phone call, no chat — while the buyer is still in-market.
Match rate on Google & Meta uploads
A pixel on the dealer site de-anonymizes the people visiting it — without a form fill, a phone call, or a chat.
Verified identity — name, email, physical address, phone — pulled from real-person records, not modeled signal. Resolved audiences upload to Google and Meta at 95%+ match rates for deterministic targeting on the buyer, not a lookalike of one.
WebID sits underneath every other surface DSRPTV operates — paid media, communications, data and identity. It is the layer that makes those services deterministic instead of probabilistic.
Reactive is too late. Proactive sells cars.
Current CDPs wait for a signal that's already over.
A form fill. A phone call. A walk-in. By the time the dealer has identity, the shopping window has closed — and the conversation that mattered already happened somewhere else.
Identity arrives while the buyer is still deciding.
WebID resolves the visitor on the lot — digitally — before the next move is made. The dealer reaches out while the buyer is still in-market, not after a competitor has already closed.
Three primary modules. One identity layer.
CDP enrichment & activation.
DMS records, CRM contacts, and first-party data enriched with verified fields and current in-market signal — then activated across email, SMS, paid audience uploads, direct mail, and outbound. The dealer's own book, sharpened.
First-party, deterministicConquest email retargeting.
Most site visitors leave without converting. WebID gives the dealer verified identity on the people who browsed inventory without filling out a form — referencing the exact vehicles, trims, and price points they were shopping.
In-market, not in-memoryHyper-relevant audience build.
Custom audiences built from verified identity — not probabilistic signal. Segment by vehicle interest, price range, equity status, geography, or buying cycle. Uploaded to Google and Meta at 95%+ match rates for deterministic targeting.
Verified, not modeledAnd what else it unlocks.
Know which ads drove which showroom visits — independent of what the platforms self-report.
Reach shoppers through the channel that fits the offer, with a verified physical address — not a probabilistic match.
Target verified identities who shopped competitor inventory — not just zip codes around competitor stores.