The work. Measured in cars sold, not platform claims.
Two case studies. Real dealers. The before, the after, and the strategy in between.
Return on attributed spend
Content at scale.
HRIZN is DSRPTV's content engine. Months of publishing across a partner cohort, one shared system for putting research-grade automotive content on the open web.
The headline outcomes below are the trailing four-month read across that partner cohort — not a single dealer, not a peak month, the average of what the engine is currently producing.
Organic sessions / month, from HRIZN content
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DSRPTV's lead operator and Mickey were on a weekly phone call for roughly a year before any contract existed. No pitch, no agenda — two automotive operators talking shop. Inventory, market trends, what was working, what wasn't.
In 2024 the partner averaged 47 cars a month. By early 2025 they'd pushed to 55, but the agency handling their marketing couldn't keep up — spend more on ads, move the money to another channel, "we can do it better." A management fee layered on top of vendor ad spend, no stocking analysis, no targeting intelligence, no understanding of who the partner was spending to reach.
Second half of 2025, Mickey moved the partner to DSRPTV. Stocking strategy, performance KPIs, structured analysis, custom internal software for lot organization and deal tracking, and identity resolution layered into marketing so spend targeted verified buyers, not zip codes.
Cars sold per month
Leads to sales
Of the lot, in the month
Down from 11+ pre-DISC
On current rhythm the partner is pacing to $3.5M+ in attributed gross for 2026 — a track that wasn't on the table before the DISC filter and the operator cadence landed.
None of this happened because we ran better ads. The cost per lead barely moved. What moved was conversion — because the targeting was real, the inventory matched the demand, and the processes on the ground supported the growth.
That's the difference between a vendor and a partner. You don't always need more money, new vendors, or more leads. Sometimes all you need is a partner.