First-Party Data and Identity Resolution for Automotive Dealers
Identity resolution on the visitors you already have.
Verified buyers. Deterministic audiences. Attribution tied back to the DMS — not the platform dashboard.
Match rate on Google & Meta uploads
Identity resolution, first-party data, and DMS-tied attribution — the capability set most dealer agencies don't have because it's expensive to build and only valuable if it connects to the showroom floor.
WebID resolves the identity of website visitors before they convert — name, email, address, phone — at 95%+ match rates on Google and Meta. First-party data is enriched with verified contact and in-market signals. Deterministic audiences run across CDP activation, conquest, recall, and email retargeting.
Attribution rolls back to the DMS — which marketing dollars produced which sold units. That's the line most agencies can't draw. It's what every other service sits on top of — paid media, communications, all of it.
Identity, audiences, attribution.
WebID resolution.
De-anonymize buyers visiting the dealership website. Verified name, email, phone, and address — before they convert.
DeterministicFirst-party build & activate.
Audiences built from verified buyers and activated across Google, Meta, email, SMS, and direct mail. CDP setup and integration where the plumbing is missing.
Not lookalikesTied to the DMS.
Spend traced through to the deal jacket. Not platform self-reporting. The line between marketing dollars and sold units.
Throttled by DISCPixel goes on day one. Audiences flow by week two. Attribution lands when the DMS hands back the first matched sale.
Identity capture starts with the WebID pixel on the dealer site. Visitor resolution kicks in immediately — anonymous traffic gets matched to a verified consumer record at 95%+ rates on Google and Meta.
From there the audiences activate — conquest, recall, retargeting, CDP enrichment. Attribution closes the loop when the DMS hands back sold units the resolved audiences touched. Every month the read is the same: which dollars moved cars, and which didn't.
Capture.
WebID pixel deployed. Anonymous visitors start resolving immediately.
Resolve.
Verified contact + intent on every match. CDP enrichment where it exists.
Activate.
Audiences pushed to Google, Meta, email, SMS, DM. Deterministic targeting.
Attribute.
DMS match on sold units. Dollars-to-cars, end-to-end.
The read. Verified, not estimated.
Google & Meta uploads. Deterministic, not modeled.
Verified individuals in the identity graph WebID resolves against.
Spend to sold units. The line most agencies can't draw.
Most dealer agencies sell modeled lookalikes and platform-graded attribution — audiences they don't own and reports the platforms write themselves. Identity resolution flips the relationship: the dealer keeps the data, the audiences are verified, and the report ends at the DMS.