Marketing for dealers who outgrew the vendor menu.
Run by operators. Backed by data.
DSRPTV Digital is an automotive digital marketing agency built for dealers who have outgrown the vendor menu. We combine paid media, SEO, first-party data, and customer communications into one connected strategy, and we hold every piece of it to a single standard: does it sell cars?
Return on attributed spend
We don't sell a menu — we use our capabilities to deliver solutions.
DSRPTV offers five connected services. Dealers can start with one, but they work best together.
Every channel. One strategy behind it.
Omni-channel coverage built on what we know about your strengths, competition, market, buyers and shoppers on your site now — planned on data, run by operators who have managed millions of dollars of dealer spend across every major platform.
- Omni-channelSearch, social, video, CTV, display.The full funnel planned as one media mix — not five vendors running five plans.
- AudienceKnow who you’re buying.Targeting built on first-party identity and the real shoppers in your market.
- Data-drivenStrategy set by the numbers.Budget moves toward what sells cars — DMS-tied attribution, throttled by DISC (Does It Sell Cars?).
- ExpertisePlatform depth. Dealer experience.Over a decade of dealership experience, with hands-on depth across Google, Microsoft, Meta, TikTok, and CTV.
Return on incremental paid spend
Their Line Item Says: SEO + AEO + GEO + LMNOP‑EO. We just call it SEO.
Optimizing for visibility, relevance, and credibility shouldn’t be split into multiple line items. We treat it as one discipline — because it is. Experience, HRIZN, and strategic intelligence — built so our dealers outperform their market.
- One disciplineEvery engine. One line item.Traditional search, AI Overviews, and answer engines — AEO, GEO, and AIEO included, never upsold.
- ScaleContent at scale, powered by HRIZN.Demand-based research to find the information people actually want. Pages that rank and convert at a pace vendor platforms can’t match. Human Intelligence on every piece.
- IntelligenceAlways learning. Always expanding.Our team and our AI read what’s winning in your market, where you’ve gained or lost ground, and where opportunity lives — and move the plan with it. Our team + AI design pages that convert, with content that is compliant AND credible.
- AuthorityThe trusted source in your market.Technical, local, and GBP work that secures your organic foothold — in search and in AI answers.
Organic sessions, Aug 2025 → Aug 2026
Know who’s shopping. Then reach them everywhere.
WebID turns anonymous traffic into known shoppers — and turns known shoppers into direct retargeting, conquest audiences, and attribution you can trust.
- IdentityWho your shoppers are.Anonymous visitors resolved into real people — with the intent behind every visit.
- ActivationDirect retargeting, omni-channel.Reach known shoppers across Google, Meta, email, SMS, and mail — and order conquest audiences on demand.
- TriggersReal-time, not modeled.Act the moment a shopper shows intent — not on lagging, modeled, or conversion-dependent signals.
- AttributionEnrich the DMS and CDP.Identity feeds attribution and enhances DMS and CDP records, tying spend to the deal jacket.
Match rate on Google & Meta uploads
Email and SMS across the full customer lifecycle.
Sales, service, and recalls. Triggered by DMS signals and first-party identity — not generic blasts.
- SalesOff-lease, equity, events.Triggered campaigns built from DMS signals — not list-blast batches.
- ServiceRetention & reactivation.The fixed-ops side of the customer base, finally getting attention.
- RecallsOEM lists & conquest.Open-recall data turned into service drives and conquest.
Of records on most dealer lists are dead, duplicate, or unreachable
The operator playbook, in your hands.
Run the marketing department, hold the vendors accountable, and put the playbook in the GM’s hands — project, retainer, or fractional.
- ManagementRun the department.Vendor oversight and reporting that ties back to units and ROs.
- ProcessOperator playbook.Cadence, vendor scorecards, stack audits — written down.
- TrainingHand off the bench.The engagement ends when the dealer can run it without us.
Full read access. Vendor calls attended. Written diagnostic before anything is executed.
Start with a market scan.
We read your market, your spend, and your competitors — then tell you where the next dollar should go.
Operator-led. Intelligence-amplified.
DSRPTV runs on CRTX, our proprietary operations and reporting platform, and SAGE, the AI layer built into it.
One workspace for whoever's on shift.
The recurring operator work, surfaced where it gets done.
Continuous read on what's working.
Sales going up. Cost per sale coming down. Read every day.
What's it going to be?
We plug into the stack you already run — and read all of it against units sold.