Automotive Paid Media That Sells Cars
Inventory-aware. Attribution-honest. Throttled by DISC.
Spend tied to units sold — not platform-graded impressions.
Return on incremental paid spend
Paid media built around verified buyers and in-market intent — not lookalikes, not platform-reported audiences.
Google Ads, Bing, Meta, OTT, CTV, VLA, Performance Max — all structured around the dealer's inventory, the stocking strategy, and the buyers identified through first-party identity data. Targeting is deterministic, not probabilistic.
Reporting ties spend back to the DMS, not the vanity metrics the platforms grade themselves on. If the dollar can't draw a line to a car sold, the campaign doesn't run.
Across the funnel. One read on outcomes.
Google Ads & Bing.
Brand defense, conquest, inventory feeds, model and trim-level campaigns, Spanish-language search when the market calls for it.
Throttled by DISCMeta. TikTok. OTT. CTV. YouTube.
Native creative built for each platform. Connected TV reach measured against showroom traffic — not impressions the platform sells back to you.
Native to channelDeterministic, not probabilistic.
Targeting against verified identity from WebID and the DMS — not platform lookalikes, not audience theory.
First-party identityTen business days to audit and rebuild. Then a weekly read until the work stops earning it.
First ten business days are an audit and a rebuild. Every active account gets pulled apart for waste, attribution gaps, and conversion tracking that's lying. Campaigns get rebuilt from the dealer's inventory backward.
A paid performance lead is in the accounts every weekday. Weekly cadence is an inbox email — spend, performance, adjustments, what we need from the dealer. Monthly is a full review with the next thirty days scoped. Dashboards don't sell cars. Direct reporting does.
Audit.
Waste, attribution gaps, tracking that lies.
Rebuild.
Campaigns restructured from inventory backward.
Manage.
Paid lead in the accounts every weekday.
Report.
Inbox read. Spend, performance, what changed, what we need.
The read. Measured in cars, not clicks.
After the rebuild. Same store, same market.
Less spend per car. More cars sold.
Return on incremental paid spend.
Seventy-two percent of a different partner's branded paid spend was wasted. The vendor running it was the same one writing the monthly reports. That's the alternative to attribution-honest media.